THE REACH RIVERSIDE
- Role
- Lead brand designer + strategist
- Website
- thereachriverside.com
My work with The Reach Riverside spans brand development, creative direction, digital design and marketing strategy, focusing on establishing a distinct visual identity and strengthening the restaurant's positioning within London's hospitality market.
I designed and developed the restaurant's new website, created brand communications and digital campaigns, and developed creative concepts to support footfall, seasonal promotions and private events. My responsibilities also extend into operational systems, including EPOS configuration, CMS setup and maintenance, inventory management and service workflows, connecting creative strategy with commercial and operational needs.
the project, in short
the challenge
Reposition The Reach as The Reach Riverside, with a distinct identity and a clear place in London's hospitality market.
what I did
Wrote the brief, designed the identity and built the Wix site. Then designed brand communications and campaigns for footfall, seasonal promotions and private events, and set up the EPOS and CMS behind it.
the result
1k → 6k accounts engaged in the two weeks after launch.
