My ongoing work with Mandaloun explores the intersection of brand identity, user experience and digital design. The website presented here is my dedicated exploration of UX/UI principles, allowing me to investigate how information architecture, navigation and visual communication shape the customer journey.
The project includes website redesign, digital content architecture, menu presentation and the exploration of new creative directions for the brand. I'm also developing more flexible content-management structures, using this project to deepen my understanding of user-centred design while creating a more coherent and contemporary digital experience.
the project, in short
the challenge
The site had no clear call to action, so visitors had no obvious route to booking a table.
what I did
Mapped the customer journey to booking, briefed a menu-led redesign, and reworked information architecture, navigation and menu presentation. Now building more flexible content structures.
the result
Ongoing. The redesign puts menus and booking at the front of the experience.
