OXFORD FASHION GALA

Creative Direction · Marketing · Instagram · Fashion

Role: Creative director, then marketing director

I worked on Oxford Fashion Gala for two years. In the first I was creative director, taking the show from concept to runway. In the second I was marketing director and ran the Instagram campaign.

the project, in short

year one

Creative director, concept to runway. Ticket sales ×2 (150 → 300).

year two

Marketing director, running the Instagram campaign. Ticket sales +33% (300 → 400).

Five models in sunglasses stand and crouch on the lawn of a stone cloister with pointed arched windows, in layered, pleated and patterned clothes.

Two models in sunglasses in front of the cloister, one in a patterned jacket, the other in a pale pleated top holding dried flowers.

A model in dark pleated clothes sits on the grass, one arm stretched out, holding a red cloth, with another model behind them.

Close portrait of two models seated together on the grass, one in a navy pleated shirt, the other in a purple textured knit and a pearl necklace.

Two models far apart on the lawn, looking up at the sky, with the cloister roof and tower behind them.

Two models in sunglasses against the cloister's arched windows, in a patterned jacket and a pale pleated top, holding dried flowers.

Four models on the lawn holding long pieces of cloth that stream out in the wind, one white and grey, one red.